Craft a Competitive AGENCY Edge:

WIN MORE New Accounts & RETAIN current clients

Attract & Retain TALENT

Create BOTTOM LINE GROWTH

“Steve deeply understands the digital marketing landscape. He quickly identified a challenge I was facing with our new business model and made recommendations that provided more flavor around key marketing messages. We are implementing them now. Fast win, home run for sure. Only someone who really understands marketing would have come up with that solution.” - Veronica Fielding, CEO Digital Brand Experiences

WIN with TOP LINE GROWTH: Whether it’s winning new business or retaining current clients, YOU need to be YOU, and let the rest be the rest. UNIQUE and DIFFERENTIATED POSITIONING expresses the reason why brands will want to work with you giving you the edge in pitches

  • Find Your Mission: Codify what makes your Agency special; communicate clearly and concisely the “reason to buy” YOUR agency

  • Your Differentiation is what your clients would miss if they went elsewhere; WHAT THEY’RE GIVING UP and why you CANNOT BE REPLACED

  • It’s why the best in the business will want to work at your Agency, stay at your Agency, and tell their network why they should too

WIN with BOTTOM LINE GROWTH: Profitability & EBITDa gains allow you to make the capital investments in tools, talent and innovation you need to retain your edge

  • Are you getting paid the right amount for your work? Contract & Compensation Analysis & Renegotiation Consultation & Road Map

  • Is there more you can and should do for your clients? Agency Services “UpSell” Strategies and Training

  • Are you too busy or just don’t know how to find where your inefficiencies are costing you money?

  • “Plug the leaky bucket”: Client relationship audits, relationship improvement “Action Plans”, Coaching Account Leads to improve and secure relationships. Client / Agency “Marriage Counseling” sessions. Because you should hate losing more than you love winning.

  • Improve operational efficiency with organizational efficiency:

    • Create greater intra-media discipline integration

    • Create greater intra-agency integration (Strategy + Creative + Data Science + Media)

“We hired Steven to assist on a project to tackle tactical, workflow issues we had related to media billing, vendor payment and employee accountability. Steve worked in an extremely collaborative manner, acting as if he was "one of our own". He quickly built a rapport with our teams, and was able to provide smart and actionable changes to our systems, workflow and team roles and responsibilities. He identified several areas to reduce financial risks During the process, Steven also identified opportunities to increase integration between our media teams and the greater agency. Based on our experience, we commissioned him for a second project to help build a media roadmap for one of our major clients, helping us navigate data-led optimized channel planning. I have a very positive experience with Steven (twice) and recommend him without hesitation.” - Jim Elms, former Chairman & Global CEO Initiative, Chief Engagement Officer Barkley